Partnerships between luxury brands and more youth-focused labels are becoming more common, with Louis Vuitton launching a collection with New York brand Supreme in 2017 and fashion house Fendi collaborating with sneaker brand Fila, using a mixture of the two brands’ logos in September.
Ralph Lauren announced a new strategy in June, with “win over a new generation of consumers” being a key focus. “We are confident that with our clear strategic plan in place, we can return Ralph Lauren to sustainable long-term growth,” said Patrice Louvet, the company’s president and CEO, in an online statement.
It also said it would “lead with digital,” and announced that Linda Kozlowski, the outgoing chief operating officer of online marketplace Etsy, would join its board.
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