When the screen is hidden, all you see is a big base that doubles as a large speaker.
When you want to watch TV, you hold a button on the remote and a panel on the base opens up while the TV starts to roll upward. The screen measures 65 inches and has all of the trimmings you expect from a high-end set, like a sharp 4K resolution and OLED panel, which means it gets really bright and has high contrast for viewing light and dark details.
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