Mariotti pointed to a number of strong film releases as one reason that Funko is set for a stellar year. This year, the company will have figures tied to “Captain Marvel,” “Avengers: Endgame,” “Spider-Man: Far From Home,” “Frozen 2,” “It 2,” “Star Wars: Episode IX,” “Star Wars: The Mandalorian,” “Aladdin,” “Men in Black International,” and more.
Funko is also releasing characters from beloved series and films like “The Addams Family,” “The Office” “Cheers,” “Caddy Shack,” “Little Shop of Horrors” and “Ghostbusters.”
Not to mention, the company also dabbles in music icons. Popular Korean boy band BTS is being immortalized in Pop form this year, as is Migos, Johnny Cash, NSYNC, The Backstreet Boys, Post Malone and Kiss.
Also, there are the famous athletes from the Major Leagues. Funko has a lineup of baseball, soccer, hockey, basketball, wrestling and football stars as well as a collection of sports mascots.
“We believe if you take video games, sports, music, TV and theatrical, those five categories represent 85 to 90 percent of the population consuming them,” Mariotti said. “We are not niche, we are not boutique, we are mainstream. Pop culture is mainstream.”
Mariotti said that his big push going forward is to better explain Funko’s vision to Wall Street. Shares of the company are up more than 154 percent over the last 12 months, and 38 percent since January.
“We are absolutely, positively convinced that we are going to be a $2 billion a year company sometime in the future and we think we have a path to get there,” Marrioti said — arguing that Funko doesn’t see other major toy brands as rivals.
“We think we are in our own lane, doing our own thing and those guys would kill to have men and women boys and girls buying their products,” he added.
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