David Paul Morris | Bloomberg | Getty Images
Exhibitors ride in a 1922 Hispano Suiza H6B Chapron Splendid Landaulet motor vehicle during the 2016 Pebble Beach Concours d’Elegance in Pebble Beach, California, on Sunday, Aug. 21, 2016.
But it will be back at the Geneva Motor Show in the form of the all-terrain concept. Though officially dubbed a show car, it is a thinly disguised version of the production crossover due to come to the market in about two years, Aston officials acknowledge.
“The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda’s zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market,” Aston CEO Andy Palmer said in a statement.
The revival of Lagonda was put into motion as part of the seven-year plan Palmer laid out after joining the British automaker in 2014. A second model, a sedan, is expected to join the crossover by around 2022. And, like the all-terrain, it will be all-electric as will all future Lagondas, Palmer told CNBC in an interview last fall.
Neither Aston nor Hispana Suiza has announced pricing, though both models are expected to push well into six figures, the Carmen potentially topping $1 million, according to various reports that compare it to other ultra-low-volume hypercars.
It remains to be seen if either brand name will pull off a comeback but both manufacturers are hoping that by going all-electric they can stand out from more traditionally focused competitors.
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