“For many people, the closest laundry room is 20 floors down or 10 blocks down the street,” said Sundar Raman, vice president of P&G’s North American fabric care business, in an online statement. “Our goal with Tide Cleaners is to help people’s increasingly busy lives revolve more around what matters, and less around their laundry.”
Around 26 million American households already outsource their laundry, according to P&G’s statement, and there are several new players in the market, such as Rinse, a start-up that could be a multi-billion dollar business, according to one of its early stage investors.
P&G wants interested consumers, franchisees and building managers to reach out for Tide to consider opening a location in their city. Dry cleaning franchise operators will pay a royalty fee of 6.5 percent of net sales to P&G, according to the Tide Dry Cleaners website. There are 125 Tide Cleaners standalone stores in 22 states, with the majority being family-owned franchises.
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