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Argus is bullish long-term on Boeing but believes management needs to be more pro-active in its response to 737 Max groundings.

“We have been long-time bulls on the BA shares, raising our rating to BUY in May 2012, when the share price was $69… Since our upgrade, the shares have appreciated almost 540%, not including dividends… However, the shares have fallen almost 17% from their highs in the wake of the second fatal crash of a Boeing airplane…. We think the long-term outlook for Boeing is bright and are maintaining our five-year BUY rating… If the cause of the crashes turns out to be a mechanical or an engineering issue, Boeing can correct the problem and the industry, which is heavily dependent on the plane, the 737 Max jet, can move on….”

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