Robert Ferris | CNBC
An empty display space for the Nissan Infiniti QX Inspiration concept car at the North American International Auto Show in Detroit, Michigan, January 14, 2019.
The crowd filtered out by 12:40 p.m. as janitors began mopping up the floor of the Infiniti stage. They later pushed the car on stage to a significantly thinner audience.
Nissan at least had a sense of humor about the failed start.
“The Infiniti QX Inspiration, like many stunning beauties, is a bit of a diva and decided to to delay her debut. Another memorable NAIAS moment,” Trevor Hale, head of Infiniti global communications, said in an email. “That’s show business.”
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