Beauty icon Bobbi Brown reinvents herself as a wellness guru

She needed Dexler’s support the most while working at Estée Lauder. It was tough working in a big corporation after being her own boss. There she honed her skills as an intrapreneur leveraging the multinational’s resources and know-how to build the Bobbi Brown brand globally.

“I call these the ‘magic years’ because the team I worked with was so great, they became my family.” During this time she also became an emissary for her beauty philosophy as a beauty editor for “The Today Show” and the editor-in-chief of Yahoo Beauty.

Those experiences were stepping stones that led her to realize her passion for communicating her message of wellness to women around the world. She went back to school and got a degree from the Institute of Integrative Nutrition and became a health coach before launching her start-up. “I believe wellness and beauty are interconnected. The better you feel, the better you look.”

Like a growing number of female serial entrepreneurs, opting for a second act late in her career made perfect sense. She realized being her own boss again is what would really make her happy. And now she sets her daily schedule and routine so she has work/life balance. “I don’t feel my age, and I am always excited about creating new things. The retail world is now completely different in the digital world we live in. I still have 100,000 other things I want to do.”

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