British distiller Diageo is dodging consumer confidence headwinds by taking advantage of trends in alcohol and drinking preferences, CEO Ivan Menezes told CNBC on Thursday. “We are benefiting from consumer trends where people are drinking […]
While the car company might not be able to directly track its sponsorship to sales, naming the stadium is more about generating “love” for the brand, according to Dan Conti, director of Sports & Live […]
Robert Shapiro, a Columbia University professor who previously chaired the Department of Political Science there, said he believed Schultz may have made a strategic error by floating the idea of his candidacy too “early” in […]
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